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Total Reputation

Total Reputation

what they say when you're not there

In today’s connected world, reputation is more vulnerable than ever. Integrating your online presence with your offline activities to manage your total reputation requires focus. So what do you need?

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Markets & Metrics

Markets & Metrics

know yourself, know your friends, know your competitors

Managing reputation requires knowing your commercial environment. Understanding clients, benchmarking against rivals and rigorously evaluating your own performance are critical.

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Online Offline Integration

Online Offline Integration

two facets, one strategy

Today’s emphasis on digital does not change the basics of marketing. Pre- and post-digital business aims remain the same: profitability through sales, communicating powerful messages, engaging with customers and building reputation.

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Web Presence

Web Presence

it's not just about SEO

Your website is the hub of your online presence. This in turn underpins brand perception, marketing and ultimately competitivness. There is an intricate relationship between website structure, content and copy, and how search engines find you.

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Social Media

Social Media

beyond blogs: your own community manager

Which social media should you bother with? LinkedIn? Facebook? Twitter? Tumblr? Yammer?  Every platform has its merits but some have been oversold for business use - what is right for you? Do you have the time and resources to update and monitor them?

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Videos & Apps

Videos & Apps

see, interact, believe and remember

Available time and attention spans are shrinking but there is an ever increasing demand for more information. People want more, and more frequently ... in an easily understood format, whenever they want and wherever they are.

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People & Policies

People & Policies

balancing autonomy and control

Most organisations admit that managing the use of online media by their people is a complex challenge. The online world requires an organisation to give up some control in order to create a positive perception - and this can be counter intuitive to many managers.

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The Human Factor

The Human Factor

neuroscience based team building

Great marketing communications is delivered by great people. Building effective marketing teams, and helping individuals to grow within the team, is good for our clients and for their people. Using the latest tools and methodologies, we commit to help build professional teams.

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International Logistics

International Logistics

on the ground and hands on

Clients often need hands on, personal support in places other than headquarters – and not always in developed countries. Our practical experience delivering international programmes on the ground, sometimes in difficult locations, can make the difference between the merely good and the truly effective event or project.

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