Entrepreneurial seed concept, incubation funding and start-up support
Exaro and exaronews.com were conceptually developed by PendryWhite from a standing start alongside other professional advisors and suppliers before being majority acquired by Sparta Group. We created the website platform for this innovative and challenging project, and commissioned the branding. We also helped instigate important security protocols.
In marketing and communications, we set up the initial e-marketing, registration and e-commerce aspects of the start-up project, and established its social media assets on Twitter and Facebook.
Exaro is typical of our ability to take keystone projects from start-up through to launch and provide a level of initial interim management until professional management can be put in place. We not only handled initial marketing and promotion but also the set-up and early stage administration of the operation.