New Media

We recognized the potential and pitfalls of the new media ahead of many of our competitors.

We are not seduced by the hype and hysteria but we do see how Web 2.0, blogging and involvement in new concepts such as virtual worlds can provide interesting business opportunities.

The new media require editorial content produced to a high standard and the careful integration of style with content. It is no good having a technologically advanced showcase with little to say or have a great story that appears amateurishly presented in a demanding marketing environment.

Pendry White integrates editorial content and technology. It constructs cost-effective solutions that make full use of the constant downward pressure on marketing costs enabled by the new technologies. For an example of a blog created by us for marketing purposes, visit As it Happens.