Campaign support for legislative change
Right2Link was a highly topical campaign funded by the second largest (after Google) UK news aggregator NewsNow to halt attempts to extend copyright to links on the internet, far beyond the reasonable protection of text and creative work.
The importance of this campaign was the speed of our response. This required not only creating a strategy involving other industry members but an online engagement to support a political lobbying campaign conducted by associates under our general strategic direction.
Using online resources in an effective way for campaigning purposes and integrating these with the strategy of the client is a core skill of PendryWhite. We have been appointed recently to review the tactical support required by the Democracy Movement in advance of the expected Referendum on Europe in or before 2017.